← Selected work
05 / ASALTA / 2 WEEKS

POS System UX Research.

Field research across six store formats showed why checkout was slow, and shaped a one-screen, offline-first POS.

UX ResearcherContextual inquiry, interviews, personas, competitive SWOTFigJam · Figma · Jira

The impact

−0%

Cashier training time, with checkout steps cut from five to two.

The problem

A legacy POS took 4.2 minutes to check out, 10 days to learn and stalled without a network.

The solution

Five solution highlights: one-screen checkout, offline-first sync, integrated payments, a role-based dashboard and real-time inventory.

Research process · Asalta POS

My role
I defined the UX strategy with the PM from business KPIs, ran 12 contextual inquiries across 6 store formats, built personas, and delivered the competitive SWOT and feature priorities.
The central decision
Cut the transaction to what a cashier actually needs: one screen, works offline, pays any way.
Project scope
UX research for a modern, mobile-friendly POS, delivered in two weeks.
01 / Context

A legacy POS holding a retailer back.

Asalta needed a modern, mobile-friendly POS that works online and offline, integrates with backend systems and needs minimal cashier training.

The legacy point-of-sale terminal at the centre of the research.

What I owned

  • UX strategy with the PM from business KPIs
  • 12 contextual inquiries across 6 store formats
  • Personas: cashier, floor manager, store owner
  • Competitive SWOT and key-feature report
02 / Problem

A checkout that fought its cashiers.

The legacy system slowed every sale, took days to learn and stalled when the network dropped.

0 min

average checkout

0 days

to train a cashier

0

steps per transaction

01

No inventory sync

Physical and online stock did not match.

02

Missing integrations

No UPI, wallets or loyalty systems.

03

Network fragility

Frequent connectivity issues, no offline mode.

01

Business goals

Reduce transaction time, raise cashier productivity, sync inventory across channels, improve retention.

02

User goals

Check out in under 2 minutes, minimal training, real-time stock visibility, easy loyalty and digital payments.

03 / Research

Listening in the store.

The research followed six stages, from understanding how a POS works to testing with real users.

Research process: understand, R&D, analysis, ideate, organise, perform.
0

contextual inquiries

0

store formats

0

interviews: 18 cashiers, 5 managers

0

competing POS systems benchmarked

I interviewed two kinds of user. Regular users, typically small vendors, wanted few features. Larger store operations expected extra capability to manage many data points. Open-ended questions for admins covered how they managed customer and product data, ran promotions and tracked reports. Questions for cashiers asked for a good or bad experience, and how they felt about the current system.

Interview approach: bridging the gap between what users think and what the team understands.
04 / Analysis

What the market and the floor told us.

Four pain points emerged from the field work, and a SWOT of three leading systems showed where each one is weak.

01

Too many screens

Five steps for one transaction.

02

Confusing icons

Icon-based navigation was hard to read.

03

No offline support

A problem in stores with poor connectivity.

04

Manual loyalty entry

Slow and error-prone at the counter.

Competitive SWOT

Square, Clover and Shopify POS, from user reviews and field observation.

SquareBest for business on budgetCloverBest for integrationShopify POSBest for retail
StrengthEasy to use, clean interface, real-time sales updates, customisableEasy to use, reliable and eye-catching design, simple multi-location setupQuick setup, user-friendly, minimal layout
WeaknessHidden costs for add-on modules, hard to read sales summaries on the phone appOutdated design, confusing app interface, difficult dashboardIntegration challenges, limited customisation, lenient staff permissions
OpportunitySign in with pre-saved data; awkward to flip the screen to ask for a tipImprove stability, add shortcuts that streamline workflowsE-commerce first, POS an afterthought; no purchase-order function
ThreatInflexible sales-report categories make drill-down hardAimed at restaurants, so many features do not fit retailAny staff member can use another’s PIN; app stops until updated

The original SWOT boards

01 / 02
Strengths and weaknessesSquare, Clover and Shopify POS compared.
Opportunities and threatsWhere each system leaves room for a better experience.
05 / Solution

One screen. Works offline.

The findings pointed to five solution highlights and measurable gains.

Ring up a sale

Taps to complete one transaction. Steps, not seconds.

Legacy POS · 5 steps

  1. 01Screen 1
  2. 02Screen 2
  3. 03Screen 3
  4. 04Screen 4
  5. 05Screen 5
0 taps

Redesigned · 2 steps

  1. 01Screen 1
  2. 02Screen 2
0 taps

Reported improvement

% change versus the legacy POS.

Shorter cashier training

−50%

Stock-check accuracy

+40%
View as table
MeasureValue
Shorter cashier training−50%
Stock-check accuracy+40%
  • One-screen smart checkout
  • Offline-first sync logic
  • Integrated payments: UPI, wallets, gift cards
  • Visual role-based dashboard
  • Real-time inventory widget
06 / Impact

Faster to learn. Safer to use.

Checkout works through network loss and new cashiers get up to speed in half the time.

“The research helped me understand what a POS really has to do to deliver a good user experience.”

Reflection
07 / PROCESS

How it came together.

  1. 01

    Strategy

    UX strategy with the PM from business KPIs.

  2. 02

    Observe

    Contextual inquiries and time-on-task studies.

  3. 03

    Interview

    Cashiers, floor managers, store owners.

  4. 04

    Analyse

    Personas and competitive SWOT.

  5. 05

    Recommend

    Prioritised features.

Contact

Let's work together.

arunkumarrajendran94@gmail.com